Facebook is one of the most popular social networks on the planet, being host to nearly 1.6 billion (yes, billion) active users on a monthly basis as of December 2015. Years ago and still the case today, having a website was a necessity. Today, having a Facebook Page for your business is much of the same.
One of the biggest hurdles standing in the way of your posts and them being seen by fans is a little thing called EdgeRank. You see, Facebook displays content in the News Feed that is customized around your interests and who or what you engage with. The EdgeRank algorithm is behind this, and it means your posts are not being seen by everyone.
However, there are ways to improve this and, ultimately, boost your Facebook engagements.
Ask Open Ended Questions
Open ended questions are a simple and effective way to get more engagement from Facebook fans. They’re questions that don’t require a “yes” or “no” response, but something a bit more thought provoking. For example, instead of posting “Have you called a plumber before?,” you could say, “What was the emergency that made calling a plumber necessary?”.
Include A Photo
The Internet has shifted into a very visual medium, and all major social networks reflect that. The simple fact is, people react much more strongly to images. According to a study from BuzzSumo, Facebook posts with photos received 2.3 times more engagement than posts without photos.
Get In The Trenches
Ghandi once said, “Be the change that you wish to see in the world.” If you want to encourage engagement on your Facebook Page, one way to do that is start engaging more! Jump in posts and start replying to fans. It takes just a few minutes out of your day, and shows that your page isn’t ran on complete autopilot.
Contests are a great way to connect with people, and also encourage fans to share your contest with their friends. That can have a compounding effect, leading to new people liking your page and maybe even new customers. The great thing about contests is they don’t have to be anything extravagant. Something even as little as a $25 gift card will be welcomed.
From success in your business to losing weight, consistency is the key to just about everything. Social media is no different. Remember how we touched on Facebook’s EdgeRank algorithm earlier? It also factors in how active someone is, and if you’re not active, that can potentially impact how often you appear in fans’ News Feeds.